Bob Dylan draws about 1.7 million listeners on XM
Rock legend Bob Dylan draws about 1.7 million listeners on XM Satellite Radio, making his weekly show one of the most popular that the subscription service offers, said XM President and Chief Executive Officer Hugh Panero.
Washington-based XM has more than 6 million subscribers. Mr. Panero would not tell us which programs draw the biggest audience on a daily basis, but he did say that "The Opie & Anthony Show," along with XM's comedy and news channels, tend to be the most popular.
O&A now can be heard on WJFK-FM (106.7) and other CBS Radio stations across the country that air a censored version of the show while paying XM a syndication fee and allowing the duo to promote their satellite home.
"It was an opportunity to put two people emblematic of the XM brand in front of an enormous audience," Mr. Panero told us last week after delivering a luncheon speech at a digital press conference in McLean.
Whether O&A's partial transition back to terrestrial radio will become a model for other XM content will be determined on a case-by-case basis, he said, adding that dozens of public radio stations nationwide -- including WETA-FM (90.9) -- pay to air "Bob Edwards Weekend," highlights from the former National Public Radio host's XM show.
http://washingtontimes.com/business/...3905-1607r.htm
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Rock legend Bob Dylan draws about 1.7 million listeners on XM Satellite Radio, making his weekly show one of the most popular that the subscription service offers, said XM President and Chief Executive Officer Hugh Panero.
Washington-based XM has more than 6 million subscribers. Mr. Panero would not tell us which programs draw the biggest audience on a daily basis, but he did say that "The Opie & Anthony Show," along with XM's comedy and news channels, tend to be the most popular.
O&A now can be heard on WJFK-FM (106.7) and other CBS Radio stations across the country that air a censored version of the show while paying XM a syndication fee and allowing the duo to promote their satellite home.
"It was an opportunity to put two people emblematic of the XM brand in front of an enormous audience," Mr. Panero told us last week after delivering a luncheon speech at a digital press conference in McLean.
Whether O&A's partial transition back to terrestrial radio will become a model for other XM content will be determined on a case-by-case basis, he said, adding that dozens of public radio stations nationwide -- including WETA-FM (90.9) -- pay to air "Bob Edwards Weekend," highlights from the former National Public Radio host's XM show.
http://washingtontimes.com/business/...3905-1607r.htm
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