Re: NHL 2007 season
Quote:
| Any idea what is needed to boost viewer numbers in the US? |
That's a difficult question to answer. The NHL has struggled with attracting a national TV audience in the US as far back as the early 1970's, so this has been going on for over 35 years. The sport has never really taken off in US markets except in some northern states. Joe's attendance figures for Tampa are more the exception than the rule, and may be due to a lot of northern transplants living in the area (I'm guessing, of course). I'd be curious to know the playoff TV ratings for this year in Tampa compared to the more traditional northern "hockey" cities.
Bettman was interviewed locally near the end of the regular season, and from that interview I really believe he has no clue regarding the realities of hockey in the U.S. He cannot understand why Detroit fans hate being in the Western Conference, thinks markets like Atlanta, Raleigh, Nashville, Miami, etc. are solid, and wants to legislate all the physical play out of the game. He also thinks the Versus television deal is good for the league, even though something very similar was tried and failed with SportsChannel several years ago, and is failing again.
It's time for the NHL to find a commissioner who understands hockey. The sport will never be as popular as the NFL, NBA or MLB in the States. The NHL needs to recognize that, market the league in those areas that will support the sport, and forget about trying to be the next NBA at a national level.