Re: Leave it to beaver season 3?
Quote:
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Originally Posted by David Von Pein
Question:
Has there ever been a TV-on-DVD situation become a reality like the ones being implied by the posters in this thread?
I.E.:
A series got stalled after two or three seasons....then the DVD company released a "Complete Series" set without releasing the previously-unreleased seasons individually as well?
I've never heard of such an instance in TV-on-DVD history. Has there ever been one?
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Nope.
Quote:
I, myself, have a hard time believing that Universal (for LITB) and Fox (for TMTMS) would feel it was viable from a money-making POV to go to the fairly-major expense of releasing Complete-Series sets (consisting of 6 seasons and 7 seasons, respectively) after having each of those series go into purgatory for two years each, due to (I assume) poor sales of the initial seasons on DVD.
IOW -- The series isn't selling well enough to warrant even another single-season DVD release....but now all of a sudden those studios deem these series (Beaver & MTM) to be marketable enough to release the complete nine yards for each series all at once?*
* = And keeping in mind, in the situation being rumored by some posters here (where no further individual seasons would be made available), that many people purchasing any such full-series collections would be forced to buy multiple seasons of each series a second time in order to get the full series on DVD.
It just seems like an odd marketing strategy to me. (But, hey, I'm no DVD marketing exec either.)
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Here is why it actually makes a lot of sense.
DVD sales for TV series degrade with each subsequent season. It just happens. It doesn't even matter if, for example, the 4th season was way more popular than the 2nd, or in a case like Charles in Charge, they recast the entire show after S1, yet S2 still didn't perform like S1.
You are almost always going to see a drop of anywhere from 30-50% on EACH subsequent season. If S1 does 45,000 units, S2 will probably do around 28,000. S3 will do 15,000 and so on. There are very few shows that have a much smaller degradation (Simpsons, 24, The Shield, etc).
So we know that early seasons sell the best. We also know Complete Series do pretty well on the most part. So say you're a Universal exec and you know LitB sales are not going to reach their quotas for S3-S6, what do you do?
1. Stop releasing. This happens a lot.
2. Keep going and risk losing money, returns, etc.
3. Bundle everything into a "Complete Series" - that way you are going to get the hardcore fans who would've bought 3-6 anyways, you also get some people that were waiting until everything was released to buy the series. You will also get some impulse buyers - and despite the price people will impulse buy a "Complete Series". Heck, i did it with Get Smart and I know a number of others that have done it with HBO, Time Life and other shows.
So what are the real advantages of this plan?
1. You don't have to watch (and show/explain to your Board of Directors) 4 more seasons of declining sales.
2. From a corporation standpoint, high MSRP sales rock pretty hard.
3. Here is the big one. Instead of having 6 separate SKUs out on the shelves, you have 1. Why is it better to have less shelf presence? Because of the biggest problem affecting every studio right now - returns and excess inventory. The minutes those 6 box sets stop selling, most of them are coming back to you and joining the (literally) millions of discs that you have in inventory. A single box set will have a longer shelf life, and while each store won't carry as many, it will be an evergreen title that will be a steady performer for years. You don't have to worry about Best Buy ordering 250 units of each for a store only to return 200. Instead they order 10 or so and restock as needed. It's a smaller initial input of money, but the odds of it coming back are much smaller, so your books are going to be cleaner in the long run.
It's actually a pretty clever thing, and I wouldn't be surprised if in the future we see more studios follow the "Time Life" method with series that have lower sales projections. Forget the individual seasons and just put out the complete series from the start. Obviously this pertains only to classic TV or series no longer on the air. For currently airing series, we'll always see single season sets - usually with the last season available on DVD right before the next season starts.