Re: Everwood
Quote:
| And why the heck don't they show American Dreams instead, while they're at it? |
??? You correctly note that
Everwood burns through all its episodes in 5-day-a-week "stripped" syndication in about 16 weeks. Then you wonder why they
aren't running
American Dreams, which at 61 episodes would only last about 12?
There's a
reason that the conventional wisdom in Hollywood is that you need 100 episodes to be viable in syndication, and this is exacly why. Comedies bear up better under repeated viewings than dramas, and a few genre shows with fanatical fan bases have managed to skirt the rule (think
Star Trek at only 79 episodes.) But generally speaking any drama in reruns loses ratings points with every rerun cycle. Serialized dramas tend to lose audience
faster since viewers rarely start "right back in at the start" after reaching the end. And shows with shorter runs fare even less well for obvious reasons. (By the time I've spent 6 months watching all five seasons of
Babylon 5 I may be ready to go back to episode 1 and watch it again. But if I started a series that only ran two seasons a little over 4 weeks ago, I'm not likely to tune in again to watch episodes that are still very fresh in my mind.)
And reruns tend not to work when run once a week, for either fans or broadcasters -and, again, this is especially true of serialized dramas. The realities of production and sweeps periods determine how first run episodes of a show like
Lost are aired, and fans have to put up with it. But nobody would want to see
Lost reruns aired even once a week.
So few, if any shows with under 100 episodes have ever or will ever see the light of reruns, which is why TV on DVD is such a godsend to the studios (it can allow them to turn a profit on shows that would otherwise be money losers for them, since most scripted TV shows don't start making money until they are sold into syndication.) And any show in syndication (with the possible exception of perennials like the various
Lucy shows,
The Twilight Zone and in more recent times,
Seinfeld) will gradually "burn out" in a given timeslot or on a given channel and need to be "rested' before it can air again.
This is all simply the nature of the business.
Regards,
Joe