| The price is set regionally, I believe. Right? |
Yeah, the region being the area from your station to the next station up and down the road from you. See below.
| What I will never understand is how in my home town, every freaking gas station has exactly the same price nearly 100% of the time. |
It's called the truth. If Sunoco changes our price, it's generally to match the price of the next station up the road. And if they decide to move the price first, it's with the expectation that the station up the road will soon follow. If they don't match the change, our price goes back down to match them. The companies may not meet to officially discuss prices, but they all have spotters that drive around and check prices at the competition.
| If I'm not being reamed by Mister Filling Station Owner, then I won't have that nasty look on my face the next time I amble up to the window and snarl, "Twenty bucks on pump three, dammit." |
It's painful for the customers, but its really the small, independent owner/operators that are getting killed right now. We have one station up the road that's not affiliated with a major oil company. They have to pay cash for their gas every time their tank is filled and this past Saturday, their price was 10 cents/gal. higher than ours. Sunoco fills our tanks, but all we have to do is sell the gas, collect the money, and deposit it to their account less our commission.
Rumor has it the independent guy is justaboutthisclose to going out of business and they've bagged (i.e. closed) their pumps several times during the past month because they can't afford to buy gas to refill their tanks.
So while it's popular to blame the owners, many of the smaller ones may end up out of business before this insanity is over, which will only increase the monopoly of the few major oil companies over retail gas sales.