Re: Batman Begins' sequel: The Dark Knight (Merged)
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Originally Posted by Holadem
But despite all the explosions, and money shots, the trailers just felt flat and lifeless.
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While I'll agree that the second trailer isn't the greatest - I like it more because of the film it's promoting rather than any inherent structural coolness - the first trailer is simply f*ckin' great. Great use of "floating" dialogue, blank screens, and iconic shots. The Joker's voiceover at the beginning, addressing Bats (presumably), gives me chills, as it's so spot on for the characters. It teases us without spoiling anything, and gives a very quick summary of the playing field for the new flick.
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The viral campaign has, as far as I can tell, gone completely silent since the second trailer debuted. My guess - and it's only a guess, based on my own hunches and nothing else - is that there is one final stage left: sneak screenings. I'd expect to see something ramp up mid to late June - maybe even the first week of July - with screenings a few days before 7/18.
Of course, I could be utterly wrong, and the viral campaign could be done, with traditional marketing now taking the lead.