Yep, Bubba is a guy who had a Stern-like morning show in Tampa. After some pretty hefty indecency fines, he finally got fired, right after the Superbowl controversy. His real name is Todd Clem, but I think he legally changed his first name to Bubba the Love Sponge.
He was also on trial a year or so ago for his role in slaughtering a hog on the air. He's also running for sheriff of Pinellas County, where St Pete is.
His site says he'll be on Good Morning America Thurs. Hope they have a delay:
http://www.btls.com
Wouldn't surprise me to see him move to satellite, since any station would be nuts to put him on the air in the current climate.