Quote:
| the bubblegum era (Little Willy, etc.), glam/pop (Action, Ballroom Blitz) or later pop/rock (Love Is Like Oxygen). |
Eric, you're entirely right in describing the
singles in this way, but Sweet were always primarily a rock band rather than bubblegum/glam pop. Basically they got locked into producing a series of bubblegum/glam tracks for singles that now are seen as classics but were at the time in the UK derided by the music press as on a par with the output of the Bay City Rollers, The Osmonds, and other teenybopper groups of the period. However, simultaneously they were penning their own stuff which was far heavier and 'serious' but which was nearly always consigned to the B sides. Apparently at concerts they would play their own stuff to the horror of the little girls in the audience who'd only come to hear Wigwam Bang, Blockbuster, etc.
Once their appeal to a teenybopper audience began to fade, Sweet began to release more of their own stuff, but alas, the public didn't take to it.
