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Tuesday Morning QB on television commercials
I always wondered about this very thing!
Coming Soon -- HD/TMQ
Tuesday Morning Quarterback has long wondered about ads on television for televisions -- those ads that urge you to buy a Zenith or Sony for its incredible picture or magnificent clarity. If the television on which you're watching the ad is good enough to show the incredible picture of the TV being promoted, doesn't that mean you don't need a new television? And if your crummy current television can't display the incredible picture of the new model, what good does it do the advertiser to show you?
Comes now the advent of high-definition television. CBS ran ads urging its viewers to watch the AFC championship in HDTV, and since it has the call for the Super Bowl, may run more of same. In the ads, Jim Nantz of CBS stands in front of a big-screen TV that presumably is showing an HDTV image, touting the incredible fidelity of high-definition broadcasting. But unless you have a high-definition television, what Nantz is standing in front of looks exactly like a regular television picture. And if you already have HDTV, then of course you'll use it to watch that Super Bowl thing you might have heard about.
P.S. Tuesday Morning Quarterback is a weekly column on NFL.com that looks at the NFL written by Gregg Easterbrook. He used to be on ESPN, before he made some comments about Disney that didn't go over very well.
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