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06-05-2003, 08:49 PM
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#1 of 27 
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Neil
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Join Date: Dec 2001
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Local Date: 10-12-2008
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Reason for TV Logos and animated adds?
I remember a time, not too long ago, when TV used to be logo free. Maby a one second showing of it during the program popped up, most of the times during show credits, but that was it. We certainly didn't have animated monstrosities running across the screen during the program adversing another show.
Then around 1993/94, logos started popping up a little more. By the advent of DVD, logos where on full time, and now with the advent of TV on DVD, stations have gotten bolder with their logos, using animated Hulk things on the Sci-Fi channel during Knight Rider, advertising reality show over an airing reality show....
So, an inquiry. what are the chances the networks are doing this so you WANT to buy the official DVD's even more? If a show is aired uncut and logo free on TV, there's little incentive for the average person to buy the official release, despite cool extras.
Possible or not?
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06-05-2003, 10:10 PM
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#2 of 27
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Nope, won't wash. NBC swiped some footage from CNN, and claimed it as their own. CNN was the first station to use a logo to stop pilfering of news footage!
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06-06-2003, 12:01 AM
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#3 of 27
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The advent of the TV logo coincided with the plethora of cable stations. No need for a logo when there was only 3 networks and PBS. As more and more cable channels popped up and channel surfing became an Olympic sport, stations felt the need to ID their shows. Don't think it has anything to do with DVD.
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06-06-2003, 08:00 AM
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#4 of 27
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Member
Location: Portland, Maine, USA
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It's really counterintuitive that a network would do anything to increase DVD sales... almost all entertainment programming is not owned by the network, and they get nothing out of later DVD sales.
For channels that air reruns, those DVDs are in direct competition with what they are paying out to the studio for broadcast rights. There are many reruns in syndication now, and/or starting in the fall, that are out DVD... Star Trek TNG, X-files, Buffy, Angel, M*A*S*H, Cheers, Frasier... ... ...
No the channel bug is just a station ID... a "branding." No matter that we all hate them, it creates brand identity and it works. The channels that are most guilty of it (TNN, FX, Scifi) can take comfort in the fact that it's almost impossible for a viewer to NOT remember that Stat Trek:TNG is on TNN, The Shield is on FX, and Stargate SG-1 is on Scifi.
The unfortunate thing is, the masses don't seem to care enough to complain. The few of us who are HTF hobbyists are driven crazy by this practice... but even if every member of HTF wrote a letter to the worst offenders, our numbers are not strong enough to offset the "brand identity" that these networks get out of what they do.
For me, personally... I NEVER watch TNN... and if they didn't do what they do, I may not have bought all seven seasons of TNG on DVD... but the funny thing is, TNN never saw a dime from me. Their advertisers did not reach me. My money went directly to Paramount, the same people that TNN pays for the broadcast rights. TNN in no way profited from ME via their "bug" practices.
-Scott
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06-06-2003, 10:16 AM
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#5 of 27
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Thomas
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I immediately thought of one of the Simpsons episodes from the last season. After Fox had a Joe Millionaire ad go across the screen with the women in bridal gowns and such in an episode or two (or more), the Simpsons writers had the same thing happen, but this time, Homer is on the couch and sees it, goes "huh?", then grabs and eats it. "Mmm...promo...ew, Fox!" 
The man I loved - the man who vanished - he never came back at all. But maybe he's still out there, somewhere. Maybe some day, when Gotham no longer needs Batman, I'll see him again.
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06-06-2003, 10:21 AM
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#6 of 27
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Quote:
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almost all entertainment programming is not owned by the network, and they get nothing out of later DVD sales.
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Well, it used to be that way, because the FCC didn't allow it. That rule has been abolished, though, which paved the way for Fox, UPN, and WB, along with Disney's purchase of ABC and Viacom's purchase of CBS.
Now, networks either develop most of their programming or get it from a sister company. Heck, NBC insisted on an ownership share in NewsRadio for the last season so that they would have a piece of the syndication money. Also, they may be seriously considering just buying Universal since three more years of the three Law & Order shows will apparently cost them $1.5 billion.
Quote:
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TNN never saw a dime from me. Their advertisers did not reach me. My money went directly to Paramount, the same people that TNN pays for the broadcast rights. TNN in no way profited from ME via their "bug" practices.
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Well, Viacom does own both TNN/Spike (got it with CBS) and Paramount. I don't know how autonomous the two parts of the company are, but one of the reasons TNN got reruns for the spinoff series was because they've got the same ownership.
Jay's Movie Blog - A movie-viewing diary.
Transplanted Life: Sci-fi soap opera about a man placed in a new body, updated two or three times a week.
Trading Post Inn - Another gender-bending soap, with different collaborators writing different points of view.
"What? Since when was this an energy ball movie?" - Overheard during a screening of Takashi Miike's Dead Or Alive
"What the hell religion are you people?" - Overheard during the Captain Marvel serial at SF/29
"If I feel even one bullet hit me, I will rip your lungs out through your nostrils!" - Ron Silver as himself, "Heat Vision And Jack"
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06-06-2003, 08:11 PM
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#7 of 27
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May was the 10th anniversary of the Fox Bug too, the first broadcast network in the US to do this. I haven't watched any of their shows since it started (I held onto The Simpsons as long as I could but the logo just made it a chore to watch), and when it started I thought for sure most people wouldn't tolerate it and it would stop soon. Matt Groening even protested the onscreen logo but not only did it not stop, but he ended up doing another show for them.
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06-06-2003, 08:18 PM
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#8 of 27
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Neil
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Re: Simpsons Bug.
It got really bad for a while there with this one. A Fox logo on the left, a BIG Simpsons logo on the right. This seems to have stopped, though.
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06-07-2003, 08:36 AM
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#9 of 27
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Yeah, it's all brand identification. I'm a radio guy, and we struggle to get our name out there, so the people with Arbitron ratings books can write us down... if we could have a voice that said, "B104.7" under every song, and you would hardly notice it, that would be great. But we know that would never work, and would only tick you off. It seems TV hasn't gotten this message yet... GET RID OF THE DAMN BUG. It can pop up every 5 minutes or so for a couple seconds, that works just as well. Instead, we as consumers have learned to tune it out, and it has lost all effectiveness. That's why they're getting bigger, and more obscene. Eventually, the stations will scrap them altogether and find some worse way to annoy us in the name of ratings and brand recognition.
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