Cavat emptor: I'm not a pro at this - there's a lot better people around here. I do have the Avia disk, and I believe you'll find the noise listed as "pink."
From "Sounds Like? An Audio Glossary" by J. Gordon Holt, July 1993
Pink Noise - Random noise (hiss) that has equal energy in each octave.
White Noise - Similar to pink noise, except that white noise contains equal energy at each frequency point.
Re audio calibration: Don't worry about setting everything so that the 0dB setting for your receiver is 85 dB. Disks vary in volume anyway. Use whatever overall volume you like to listen to and even out all the speakers. A good pink noise input is the only way you'll be able to level-match the subwoofer because the sound out of the sub is nothing like the other speakers.
You should be able to find a LF Sweep for each channel (200 down to 20 or maybe even 10 - I forget). If you have that channel set as small, then the output will go to the subwoofer. You can't correct unless you have an equalizer. Let me take that back - you can make some changes by moving the subwoofer around the room as well, or by changing some of the contents of the room or treating the room for acoustics. But in home-sized rooms there is usually a frequency hump where the wavelength of the sound is the same as the room dimensions - length, width, and height.
Some subs come with an equalizer built in and some processors have equalization. But lots of people use an additional piece of hardware - either a band equalizer where you set each specific frequency band, or a parametric, where you set the frequency, bandwidth, and correction.
If you run the sweep, you'll know if you have a room mode. It can jump over 10dB louder or more. If you do, then I recommend getting an eq. Flattening out the response will allow you to both hear the other parts of the LF octave from your sub and (surprisingly!) to turn UP your subwoofer louder because that one frequency isn't overpowering the room. You'll really start to like those 20-30 hz effects once you can hear them over the 40-60 hz humps and you can turn it up enough to pressurize the room. (I was watching ROTK EE Part I last night.

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enjoy!