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Home Theater Forum > Entertainment and Media > SD DVD - Film and Documentary
[ Happy Birthday to Me cover art...Columbia Strikes Again ]

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Old 08-16-2004, 08:00 PM   #1 of 26
Walt Riarson
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I think Real Genius has been dethroned.

From DVDAnswers.com...
http://www.dvdanswers.com/index.php?...=4634&n=1&burl

"Happy Birthday To Me:
Columbia has announced the first time release of Happy Birthday to Me which stars the likes of Melissa Sue Anderson, Glenn Ford and Lawrence Dane. This 1981 horror film will be available to own for the first time from the 26th October this year, and should set you back around $24.96. The disc itself will include a 1.85:1 anamorphic widescreen transfer as well as an English Dolby Surround track. The only DVD extra material will be trailers for other Columbia releases. We've attached our first look at the artwork below:"




How dreadful. This cover is misleading and completely mis-represents the movie. I would've accepted a giant close-up headshot of Melissa Sue Anderson. Anything but this generic and obvious photoshop hack-job.

And with this generic model's (who isn't even in the movie) glowing eyes, are they trying to make this look like a zombie movie? And...is that a CASTLE in the background? And what of the Gilligan's Island-ish title font? What gives?? Columbia should be ashamed.

Wanna let Columbia know what you think of the cover art?

Fire off a polite e-mail telling them what you think of the current artwork, and urge them to change it to the classic, iconic "shish-kabob" artwork that it is famous for, here...

CTHV_CustomerService@spe.sony.com

This worked for the Friday the 13th boxset's artwork. It may work with Columbia if enough of us write them. Only takes a few secs, so please let them know what you think.



\"My advice to young film-makers is this: Don\'t follow trends. Start them!\" -- Frank Capra
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Old 08-16-2004, 08:05 PM   #2 of 26
JeffMc
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The scariest thing about that cover is that Columbia actually spent time and money creating something this awful when they already had quality key poster art to use. You really have to wonder who is running the marketing and design departments in these companies. Who greenlighted this cover? Manohman.
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Old 08-16-2004, 08:27 PM   #3 of 26
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So, when Columbia does right by the transfer (anamorphic - proper ratio) there is STILL stuff to complain about, like cover art. Do you want the film or do you want the cover art? I just don't get it, really. I don't think there's a single studio that can win.
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Old 08-16-2004, 08:35 PM   #4 of 26
Walt Riarson
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Allow me to clarify...

I AM extremely grateful that we're finally getting the film in anamorphic widescreen.

About it not being uncut...well, I never expected it to be. No extras...I never really expected a lot there either.

The least they could've done was give the film decent, non-embarassing cover art (for a film that already had a VERY memorable marketing campaign, this shouldn't have been very hard). And they completely screw it up, successfully making an early 80's slasher film (one of the most fondly-remembered) look like nothing more than a 2004 piece of direct-to-video garbage.

The sub-genre isn't known for being particularly classy, but this film definitely deserves better than that artwork.



\"My advice to young film-makers is this: Don\'t follow trends. Start them!\" -- Frank Capra
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Old 08-16-2004, 08:36 PM   #5 of 26
Todd Phillips
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Quote:
Do you want the film or do you want the cover art?


Both. I enjoy good covers/poster art. The advertising for a film is part of what makes the film what it is. The cover helps to remind me what I liked about a film. It is as much a feature of the DVD as a trailer is.

Quote:
I don't think there's a single studio that can win.


Seems easy to me, and there are plenty of DVDs that succeed on all counts.
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Old 08-16-2004, 09:13 PM   #6 of 26
Stephen_J_H
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This is just as bad as the Hardcore artwork.



\"My opinion is that (a) anyone who actually works in a video store and does not understand letterboxing has given up on life, and (b) any customer who prefers to have the sides of a movie hacked off should not be licensed to operate a video player.\"-- Roger Ebert
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Old 08-16-2004, 09:22 PM   #7 of 26
Rob P S
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That's pretty horrible. Though I wonder if they need to get the clearance rights from the guy in the original poster or the creator of the poster or something...

Here's what it should look like:
http://www.moviegoods.com/Assets/pro...337.1020.A.jpg
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Old 08-16-2004, 09:48 PM   #8 of 26
EricSchulz
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Here's what it should look like:


That was a GREAT poster for the film (a real guilty pleasure for me since I first saw it twenty years ago) and a no-brainer (you would think). That is also my favorite killing in the movie! I gotta write them an email!



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Old 08-16-2004, 09:53 PM   #9 of 26
MattHR
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Hands down, the WORST cover art I've ever seen! (At least for a movie I was planning on buying.) I'll never understand why some studios insist on recreating artwork when the original is clearly superior!

Where are you, dvdcoverart.com, when we need you?!

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Old 08-16-2004, 10:24 PM   #10 of 26
Craig Sherman
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What's really frustrating is when I see art like this, but can't do anything about it... literally. I would love to get a job making DVD covers for studios' home video divisions, but I have no idea how to get in... does anyone have any suggestions?

I don't know if there are any DVD cover professionals who read this site, but I'm hoping somebody can point me in the right direction.

Any thoughts?

Craig Sherman
Graphic Designer
Hollywood, CA
http://www.theshermaneffect.com
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Old 08-16-2004, 10:52 PM   #11 of 26
DeanR
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Box cover artwork is usually way down on the list of my priorities. The huge noggin covers in vogue currently do not bother me. But, that is the worst cover art I have seen in years from a major studio. Nobody in the movie looks like that girl on the cover. Thank goodness I still have the laserdisc, not for the craptastic non-letterbox picture, for the original cover art.
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