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Buena Vista Reports That Disposable DVD Test Successful
From Hollywood Reporter:
March 12, 2004
Disposable DVDs to spin faster
A five-month test of low-cost disposable DVDs has yielded enough positive response from their sale in pizza and convenience store chains to prompt Buena Vista Home Entertainment and its partner Flexplay Technologies Inc. to double its retail presence. "We are extremely happy with the test, which proved that there is a consumer desire to have an alternative to traditional video rental," said Lori MacPherson, BVHE vp brand marketing and product manager. "That's why we are more than doubling our retail test markets and adding additional titles." Detractors of the disposable discs, called ez-D, have cited a lack of top-shelf titles available on the format, which was developed by New York-based Flexplay in cooperation with GE Plastics and is manufactured by Technicolor. The discs are playable for 48 hours.
(Brett Sporich)
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