Yeah, it's the same price as the Transformers sets. And here's a quick rundown of what some online stores are currently selling the set for:
$33.99 -
Buy.com
$41.85 -
VideoUniverse.com
$49.16 -
DVDEmpire.com
$50.96 -
Amazon.com
...my guess is that even DeepDiscountDVD.com might not be able to beat Buy.com's price. Then again, don't they guarantee the lowest price so I'm guessing they'll match it?