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Boy, the people who bought Ivy Hill must have been dolts not to require WB to keep buying snappers from them....it's not like anyone else is using them.
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It should have come down to simple economics. When WB owned Ivy Hill not only did the keep the profits from sales of the DVD cases "in house" - but they also didn't have to pay a royalty to Amray for the keep case.
Once Ivy Hill was sold the costs for keepcases vs. snappers probably began to be comparable (especially without having to produce an insert) - and it also gave them an easy way to get out of the commitment they were under to their sister division for the snappers.
Synergy can be an ugly word in the corporate world when it comes to forcing consumers to buy something they do not want (like snapper cases).