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With deepdiscount, if you have several titles on an order they cancel the whole order even if you just want to drop one title. You then have to re-order the others. Why can't everyone copy dvdempire's order system?
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Because in DDD's case that would probably entail a whole new system -- thereby increasing their costs and making them less desirable. They have endured numerous complaints about this and a number of other systems related issues and pretty much ignored it (such as lack of responsiveness, slow web updates, errors all over their website) -- presumably to keep their costs down. The trouble with such strategies is that eventually others will be able to meet/exceed their pricing structure, with superior service and still maintain/exceed their margins, thereby driving them out of business. In the etailer business your systems infrastrusture is 'core to your business'.
Joel