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[ Commercials that use songs out of context... ]

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Old 04-21-2003, 02:29 PM   #1 of 15
David Lawson
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Commercials that use songs out of context...


Iggy Pop's "Lust For Life" is playing on the radio, and I can't help but think of the Carnival commercials that feature it. Now, I've never been on a cruise, but I think it's fair to assume that you don't really want to associate your cruise line with drug use.

Also, I've always smiled about Microsoft's use of the Stones' "Start Me Up" in the Windows 95 launch campaign, as they conveniently left out the part about making a grown man cry.

Any others?




He obviously misinterpreted what it means to "be bullish."
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Old 04-21-2003, 03:26 PM   #2 of 15
Kevin H
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There's the patriotic "Fortunate Son" commercial..Levi's I think.



-Kevin
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Old 04-21-2003, 03:33 PM   #3 of 15
Al B. C
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Iggy Pop's "Lust For Life" is playing on the radio,


And on TV. I've thought the same thing.

Why would they want to use a song who's next line is ".............I'm gonna beat my brain, with-a liquor and-a drugs"?

By the way it is one of my favorite Iggy songs.
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Old 04-21-2003, 04:16 PM   #4 of 15
John Kotches
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Well, there's the usage of the Fab Fours "Getting Better All the Time" by Philips...

Quote:
I used to be cruel to my woman, I beat her and kept her apart from the things that she loved.

Man I was mean, but I'm changing my scene and I'm doing the best that I can

I have to admit it's getting better, a little better all the time (It can't get no worse)

So, is Philips saying they've hit bottom and are on the way up?

Regards,



Surround Music Enthusiast / Curmudgeon in Training
Opinions are my own, not representative of the publication I write for.
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Old 04-21-2003, 09:35 PM   #5 of 15
Yee-Ming
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around here, a mobile phone operator uses Extreme's More Than Words to sell its phone services. a bit ironic when the song as a whole is talking about wanting "more than words", whereas a phone would be limited to just that.

or perhaps it's a very subtle way of saying "talk is cheap", which in the case of mobile phone services is a good thing?
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Old 04-21-2003, 10:18 PM   #6 of 15
Brad Porter
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I've had to boycott so many products recently because they all seem convinced that Smashmouth's "All Star" is the ultimate sales tool.

I've seen it used to sell chips, cars (Nissan & Ford), movies ("Mystery Men", "Rat Race" & "Shrek"), sports equipment (Nike?)... song still sucks in every single case. Maybe if Smashmouth added a fourth note to their vocal range.

Brad
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Old 04-22-2003, 05:20 AM   #7 of 15
Ike
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One car company (an "off-road" SUV) uses an even worse Iggy Pop infringement-TV Eye!

I have no idea what TV Eye is about. I've read the lyrics. It has something to do with a cat and a TV eye. None the less, I don't think the Xtera are probably on the same wave length as The Stooges were at the point. And it's a great song that some people will only know as that song from the commercial.
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Old 04-22-2003, 02:18 PM   #8 of 15
Mark Lee
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The aforementioned jeans commercial (Wrangler, actually) that absolutely abuses the Creedence classic "Fortunate Son."

A whole generation of young'uns probably now think the original song was a jingoistic, rah-rah, up-with-America anthem, when the reality is that it was probably one of the most vicious diatribes ever penned about the hypocrisy and callousness of the powers-that-be:

Quote:
"Some folks're born made to wave the flag,
Ooh, they're red, white and blue.
And when the band plays "Hail to the chief",
Ooh, they'll point the cannon at you, Lord,

It ain't me, it ain't me, I ain't no senator's son
It ain't me, it ain't me, I ain't no fortunate one, no...."

They kinda left some of the words out....



Mark K. Lee

\"Life is like a sewer -- what you get out of it, depends on what you put into it.\"
- Tom Lehrer
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Old 04-22-2003, 03:22 PM   #9 of 15
Jason_H
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Did anyone ever see the Onion article that poked fun at this? Specifically using "Lust for Life" for ads featuring children...and one of the punch lines at the end was from an executive proclaiming how they would be using the Rolling Stones' "Rocks Off" for their new line of Johnson's Baby Shampoo ads.

My current favorite in this category is the Ford Focus ad using the Dandy Warhols' "Bohemian Like You." In the commercial, the song is edited (combines two separate verses) to say:

You've got a great car
I'm glad you like mine, too
See we're looking pretty cool

The totally ironic thing is the unedited song goes:

You've got a great car
Yeah, what's wrong with it today?
I used to have one, too
Maybe I'll come and have a look

GEEZ! Maybe it is strangely appropriate for a Ford commercial though.
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Old 04-22-2003, 03:41 PM   #10 of 15
David Lawson
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Yeah, Ford and its subsidiaries have either edited or bastardized songs for years.

On a related note, Filter's "The Only Way (Is The Wrong Way)" is more or less left alone in the H2 commercial, which is also strangely appropriate. Using the Suburban platform is the wrong way to create a new Hummer.




He obviously misinterpreted what it means to "be bullish."
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Old 04-22-2003, 04:58 PM   #11 of 15
Eric Peterson
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I think it's Hyundai that uses Tom Tom Club's "Genius of Love".

The first time that I saw the commercial, I was thinking where's the line "We went insane when we took cocaine"

Of course one of the earliest infringements was Nike's use of The Beatles' "Revolution". They didn't want that to happen, but unfortunately Michael Jackson owned the rights to the songs and decided that it was the right thing to do.



"Shoot a few scenes out of focus. I want to win the foreign film award."
Billy Wilder

"This business has come a long way in the last 30 years, but why should I depress you"
I.A.L. Diamond on the Movie Business (1986)
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Old 04-22-2003, 06:04 PM   #12 of 15
MickeS
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Two posters have already mentioned the extremely disrespectful and hypocritical use of "Fortunate Son", but I have to mention it again... it infuriates me every time I see that comm