Quote:
|
But the reason people WENT in the first place (40 M worth) was cause of the "originality" of the concept.
|
Totally disagree. I think a lot of people didn't know (or care) about the camcorder bit. It was an action film, and the scenes from the trailer had nothing to do with promoting that it was a camcorder; people watched a building blow up and the head of the Statue of Liberty come bouncing down the street as people ran away.
People assumed (rightly) that this was going to be a blow-them-up action kind of film done very differently and they were psyched. That's what I thought, that's what everyone I know thought.
In regards to Blair Witch, people knew what it was, also.. but it was marketted as a "what happens when a low budget documentary goes wrong.. and we find the film afterward". That was the whole concept, and people bought it.
But you can't say the same about a major feature where the prime thing shown in the posters and ads was a torn off Statue of Liberty head and a giant explosion.. that doesn't sell "this is REALLY low budget"... it screams: "this is a special effects monster film".
I think it a lot to the trailer to ID4 showing the White House blow up. People didn't know anything about the film, outside of the fact there would be some scenes where a giant alien ship would blow up the White House and the Empire State Building. Thus it was an effects film.
If someone had told me prior to seeing "Cloverfield" that I would need to leave the theater to vomit because of shaky cam, I probably wouldn't have went.