Terrestrial Radio Suffers badly after loss of Howard

Chris · 02-28-2006, 01:11 AM

http://www.radioandrecords.com/Newsr...7/topstory.asp

David Lee Roth a 1.8 Share (really a split 1.7) Good lord. Talk about the way to get advertisers pushed back into a double-book.

I'll look at the National Media Buyer's guide tomorrow, but I'm betting a whole lot of stations just realized they lost millions of dollars in advertising revenue just like that.

dailW · 02-28-2006, 05:41 AM

yeah i read that on the NY daily news website.i also read that talkers released the top 100 DJs and Howard is #1 they also had a list of 150 DJs that didn't make the list and O&A came in #2 on that list. so much for being over the hill!

Jeff Gatie · 02-28-2006, 01:53 PM

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they also had a list of 150 DJs that didn't make the list and O&A came in #2 on that list. so much for being over the hill!

Actually, the 150 who didn't make it were in alphabetical order by genre, so O&A were somewhere between 101 and 250.

Talker's Heavy Hundred

Brent T · 02-28-2006, 04:29 PM

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Actually, the 150 who didn't make it were in alphabetical order by genre, so O&A were somewhere between 101 and 250.

Ouch !

WillG · 02-28-2006, 04:35 PM

I thought people didn't need to talk about O&A in the Sirius forum.

Anyway, there is something seriously wrong with that list. Like them or hate them O&A deserve to be somewhere in that top 100. What is the list based on anyway?

**HTF Ads**

Jeff Gatie · 02-28-2006, 07:19 PM

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What is the list based on anyway?

The opinions of the trade journal on who is the most influential in talk radio. I guess you would call them experts in the field. The link describes the criteria, if you wish to read it. The list certainly is arguable, but I think O&A listeners are not aware of just how unknown these guys are to the average public, outside of the stunt that got them fired. If you asked the average talk radio listener, they probably could not tell you where they broadcast from now, if they know them at all. XM certainly does not feature them in much advertising.

dailW · 02-28-2006, 07:54 PM

i was surprised of that list also i thought O&A were higher by reading stuff on the HTF i'm in no way a o&a fan i am a stern fan and i was surprised that stern was 1 i thought he would be a strong 3 behind rush and hannity.

WillG · 03-01-2006, 09:30 AM

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The opinions of the trade journal on who is the most influential in talk radio. I guess you would call them experts in the field.

Ok, well that explains things a bit more if the list is compiled of the opinions of radio "experts". The truth is that Opie and Anthony really aren't very well liked within the majority of the "Industry"

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but I think O&A listeners are not aware of just how unknown these guys are to the average public, outside of the stunt that got them fired.

Perhaps, but you can't tell me that many of the people/shows on the top 100 are well known to the general public as well. Besides, O&A were syndicated to several big markets before the Sex for Sam incident, so it's not like they were complete unknows even before that happened. I think that if it weren't for S.F.S. they would likely have made that top 100 list.

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XM certainly does not feature them in much advertising

True as well and it has always been a bone of contention with them. Of course, it's fallout from S.F.S.

Jeff Gatie · 03-01-2006, 09:52 AM

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Ok, well that explains things a bit more if the list is compiled of the opinions of radio "experts". The truth is that Opie and Anthony really aren't very well liked within the majority of the "Industry"

This from the "Industry" that ranks Howard Stern #1?

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Perhaps, but you can't tell me that many of the people/shows on the top 100 are well known to the general public as well. Besides, O&A were syndicated to several big markets before the Sex for Sam incident, so it's not like they were complete unknows even before that happened. I think that if it weren't for S.F.S. they would likely have made that top 100 list.

I looked at the top 100 and I knew probably 65-70%, including some like Mike and The Maddog or Curtis and Kuby, who are regional only. I am from O&A's original market and if I had not stumbled across O&A on 'AAF one day, or heard about their firing, I honestly would not know them from Adam. They are not that important (or even on the radar) to those who do not listen to them. Besides, recognition is only one of the criteria. They were also judged on courage, effort, impact, longevity, potential, ratings, revenue, service, talent and uniqueness. Obviously the same experts who feel Howard Stern ranks #1 under these criteria do not think O&A are quite that high. YMMV.

WillG · 03-01-2006, 10:58 AM

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This from the "Industry" that ranks Howard Stern #1?

Yes, but Howard still does carry a lot of weight in the industry and his move to Sirius has generated a ton of publicity. And yes, he is a very heavy hitter in a few of the categories considered in that criteria.

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They were also judged on courage, effort, impact, longevity, potential, ratings, revenue, service, talent and uniqueness.

Yeah, I guess O&A have no business in the top 100 based on that criteria.

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They are not that important (or even on the radar) to those who do not listen to them.

You could say the same thing about at least half of the personalites that made the top 100

Chris · 03-01-2006, 12:05 PM

Let's be honest, the list is mostly for last year, not this. And last year, O&A had very little impact on the broadcast market.

I judge this in this way:

Their revenue stream was minimal in comparison to anyone in the top 100. Their footprint was also small. Their impact on the marketplace was small - a large number of markets had never heard of them. (I hadn't)

So, in the Revenue, Ratings, etc. areas they were non-existant.

And for all those that love Stern, unless SIRIUS booms like mad this year, he will fall in a major way on the list next year, as he will represent a much smaller footprint, and fewer ad impressions.