I think Monster suffers a bit from the Bose complex. They have good marketing and distribution and rely almost entirely on their name to sell product. Monster has some decent products, but many of them are overpriced compared to their performance. I think it really depends on what level of system and listening habits we are talking about. If we were talking about a $10K system, it would benefit from higher quality interconnects and video cables. For the typical $2k or less system, I don't think there's a whole lot of difference in cables at the Monster price point, meaning less expensive cables will likely do the job just as well for most people.
I use all Audioquest for audio in my systems, but I have tried Dayton, Radioshack, Philips, AR, etc... in other's systems and they all sound more similar than not to me.
In my own system I compared a Monster component cable to a far more expensive component cable and I could not tell any difference at all after calibration, so I stuck with the Monster.
Have you checked out the offerings from
www.bluejeanscables.com?