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The disc's audio being indistinguishable from its studio master is "irrelevant"? Even with just a Dolby Digital Plus track, the 'Transformers' disc rated the highest score for audio quality that we can give. What more could we demand from it? It's absolutely terrific, but it's just not absolutely terrific enough if the packaging doesn't have a listing for TrueHD or PCM, even when it's likely impossible for human ears to tell the difference? What kind of argument is that?
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This article follows a circular argument. Without the lossless soundtrack to compare, we'll can't conclude that we wouldn't hear an improvement, despite how "good" the lossy soundtrack sounds on its own. Even the 448 kbps DD on the DVD sounds "excellent" and rates 5 stars. Does that mean that the high-bit-rate Dolby on the HD DVD doesn't sound even better? Nope... the high-bit-rate Dolby sounds better still. Why then should we assume that full lossless couldn't sound better as well?
Folks at one time said that 720p was "good enough" and that "your eye couldn't see the difference between 720p and 1080p". Until, of course, we had 1080p to compare.
Taking the position that lossless is "good enough" doesn't fly with me. Sure, one sound mixer says he can't hear the difference. Guess what, we had sound mixers saying that they couldn't hear the difference between the master and compressed soundtrack with the 448 kbps Dolby Digital on DVD.

However, my ears (and many others) hear a world of difference. With lossless audio, you're not relying on someone else's ears to decide what you can and can't hear. You just get it all.
There should be no reason on HD media why lossless can't be offered EVERY time. Period.