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Originally Posted by FrancisP
Toshiba is not aiming this at bluray owners. This is clearly aimed at the average person that has not bought into bluray. As to whether it can be done maybe we should wait and see. Again competition is never unhealthy.
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As to whether what can be done? Make a DVD look as good as HD content on BD? AFAIAC, it can't be done. Toshiba's claim to be able to do so is horse shit, pure and simple. They should be ashamed to be even hinting that it is possible.
There is more to a high definition picture than the number of lines that can be displayed. The biggest issue is bandwidth. DVD doesn't have the bandwidth needed to carry the amounts of data required to reach the kind of picture detail on your average HD movie. Toshiba knows that. If they didn't they wouldn't have tried to market their own HD DVD system in the first place.
If Toshiba actually believed that SD DVD was capable of equalling the quality of BD, they wouldn't have bothered pouring hundreds of millions of research and advertising dollars into developing their own HD system. For them to now claim that they can make SD DVD look like HD is just so much false advertising, and nothing but a cheap stunt to try to derail the adoption of true HD media on disc.
Toshiba's interpolation chip has to do more than upscale the picture in order to match the PQ of BD. Their chip would have to either create or extract detail from the DVD. If it creates detail then that detail is only an approximation of the detail that would be available on a true HD master. It would be adding detail that wasn't in the original master. It would be nothing but DNR in reverse. Maybe they could call it DNI: Digital Noise Injection.
If it extracts detail then Toshiba's claims are bull shit, because the detail required to achieve a true BD/HD DVD quality picture is non-existent on a standard DVD.
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Originally Posted by Hanson Yoo
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Gimmicks and gadgets can capture the attention of the mass consumers and if cheap enought and marketed well
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Like 1080p? 
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I'm curious. Do you actually own a high definition player of any kind?