HD DVD SuperBowl Ad

Raul Marquez,MD · 02-03-2008, 11:24 PM

Need I say more?

Toshiba battles on....

....And some of us thought that the format war was over with Warner's announcement.

Who was it who said: "It ain't over till it's over" ? (Much like tonight's Superbowl game)

Raul
(I'm Format Purple BTW)

John Dirk · 02-03-2008, 11:31 PM

Now that you mention it, I don't remember seeing this add. When did it play?

John

Peter Overduin · 02-04-2008, 12:30 AM

Didn't play on Fox in the Canadian market.

MACPUN · 02-04-2008, 12:30 AM

Never saw it either!?!?

When? Where? How?

YouTube?

Raul Marquez,MD · 02-04-2008, 12:42 AM

Saw it tonight on TV, and you can see it here also:

Super Bowl Ads: 2008 - SPIKE powered by IFILM

Scroll down the list until you get to this:

"Get the Most Out of HD
Toshiba
Posted Today
Commercials - Take your HD viewing experience to the max with the latest and greatest in Toshiba DVD players."

and you'll be able to play it.

I read somewhere that Toshiba paid ~ $2.7 M to run this ad tonight.

Also saw it on ESPN-HD post game show.

Raul

**HTF Ads**

nolesrule · 02-04-2008, 12:50 AM

I was reading a thread on highdefdigest where it was determined that, based on some people seeing the ad and others not seeing it, that it was not a national ad and only aired in some markets.

It didn't air here.

Man-Fai Wong · 02-04-2008, 01:09 AM

Maybe they didn't actually spend 2.5M for the SB spot since it apparently did not air across all markets in the US. Looked quite underwhelming.

_Man_

elijah_true · 02-04-2008, 02:04 AM

I agree it aint over till its over

Keith Paynter · 02-04-2008, 09:52 AM

It played on our Fox HD channel - our cable company didn't override the US feed with the Canadian version. The ad was underwhelming, but for what they supposedly paid, was it too little (/much?) too late?

Scott-S · 02-04-2008, 10:07 AM

It didn't air here in Salt Lake. It was probably aired when the local commercials were on.

I did hear that the commercial wasnt even in HD (According to the Digital Bits). That is just too funny.

Seems like a waste of money if you ask me. To pay that much for a spot that was not even shown to a lot of major markets.

Colin Davidson · 02-04-2008, 10:53 AM

Aired here in Seattle. Was watching local Fox-HD over the air as opposed to via DirecTV which sometimes overides the local spots. It was not in HD and it looked to me like a commercial I had seen in the past.