HD DVD´s "super upconversion"??

Jari K · 01-17-2008, 02:04 AM

Found this thread ( Why "super upconversion" should NOT replace Blu-Ray/HD DVD - Page 15 - High-Def Digest Forums ), where people talk about "super upconversion" with Toshiba and SD DVDs (upscaling). There are some promo pictures, I assume.

Now do this just mean the normal "NTSC/PAL to 1080p upscaling" or something more?

It just feels like cheating if Toshiba is marketing something that is just as good with e.g. PS3 and even with some more expensive SD DVD-players (upscaling)..

I have compared my PS3 and Toshiba with SD DVD upscaling, and they´re at least equal (PS3 looked a bit sharper in that time).

So what´s this term "super upconversion"?

Jeff Gatie · 01-17-2008, 09:21 AM

Never heard of it, but skimming the info it looks like it is just a more advanced scaling algorithm. As far as "cheating" is concerned, you shouldn't get so upset. Marketing is full of these silly things that sound good but in reality are just so much BS. Ever hear of the term "Full HD"?

RobertR · 01-17-2008, 11:38 AM

Quote:

[Ever hear of the term "Full HD"?

Or "BEYOND HD"?

Grant H · 01-17-2008, 11:59 AM

Quote:

Originally Posted by RobertR

Or "BEYOND HD"?

Well full HD is usually used to differentiate 1080p from 720p or even 1080i.

Beyond HD is reaching a little, though you could argue it does the same. I think they want it to resonlate as "beyond broadcast HD" since the quality on media should be superior to over-compressed, over-filtered broadcast.

They have to do something to spruce it up and give people reason to watch something other than live HDTV. And they can't say "ultra," since there's already UHDTV, which is, what 4 times the pixels each way of HDTV, not that you're likely to see it in action anytime soon.

Jari K · 01-17-2008, 04:32 PM

First it was that "Toshiba is great in upscaling" in every forum and some people actually believed that it would somehow magically turn their SD DVDs into something spectacular and "close to HD".

Now it´s that "Toshiba does super upconversion"!

Oh boy, people sometimes believe what they want to believe..

(This doesn´t mean that Toshiba is not great in upscaling or anything. Just that many other players have quality upscaling/de-interlacing chip - not just Toshiba)

(..and SD DVD will never look "like HD", even with "super-hyper-Toshiba-upconversion" etc)

But perhaps those "masses" will believe that, that´s probably what Toshiba is hoping for..

**HTF Ads**

Doug_H · 01-17-2008, 04:41 PM

It is simply what they call their upconversion technology. They could have used mega wonderful, better than sony, or just different than the other guys upconversion technology.

Since when was there any truth in marketing, how many SE or Ultimate DVD's have left you scratching your head.

Bad thing is that if it works Bose may come out with Super Paper Cone Technology

RobertR · 01-17-2008, 05:00 PM

Quote:

Beyond HD is reaching a little

That reach seems ok with Jari.

Jari K · 01-17-2008, 05:04 PM

Quote:

Originally Posted by Doug_H

Ijust different than the other guys upconversion technology

Clinton McClure · 01-18-2008, 12:40 AM

I heard if you put a Mugen sticker on a PS3, the extra horsepower gives you better upconversion than that...

Perhaps this was a project well into development before this spring or indeed is just the name of their upconversion technology.

Doug just made me start thinking... It'll sure be boring when the HD wars are finally over and all we have to do all day is bash Bose.

Douglas Monce · 01-18-2008, 06:41 AM

SD is SD. Up conversion isn't going to add detail to the image that isn't there. This business of "looking almost as good as HD" is hogwash. The only thing up conversion can do is help a low resolution picture look a little smoother on a screen that has more than twice the number of scan lines. It can help the transitions from one color to another be a little cleaner. And it can help prevent noise from creeping into the signal. It will be the best that SD can look, but its still SD The only way to get HD resolution is to feed the HDTV and HD signal.

I have a VHS/DVD recorder, and guess what, it up converts VHS to 1080i, but it still look like VHS.

HDMI 1.3 can support "Deep Color". And you know what, it can! Unfortunately there is no home video format thus far that can send deep color through the HDMI cable. So even though the these companies advertise Deep Color on their HD players, its nonsense, HDTV doesn't now nor will it ever support deep color. There will have to be a new format for that.

Don't believe everything you read with these marketing gimmicks. Most of it is smoke and mirrors.

Doug

Doug_H · 01-18-2008, 08:26 AM

Quote:

Originally Posted by Clinton McClure

I heard if you put a Mugen sticker on a PS3, the extra horsepower gives you better upconversion than that...

Perhaps this was a project well into development before this spring or indeed is just the name of their upconversion technology.

Doug just made me start thinking... It'll sure be boring when the HD wars are finally over and all we have to do all day is bash Bose.

I put a test pipe and a tornado on my PS3. The extra noise ticks off the neighbors but the extra 5 pixels is worth it

Oh how I miss the days of Bose bashing.