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Originally Posted by Peter Overduin
Beyond that, I am going to suggest that more people will actually buy HT since they will decide NOT to buy bigger homes and new cars.
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That's an interesting thought, and it just might turn out to be true to some degree.
I suspect a recession will indeed drive people to spend more time and $$$ on movies and less on certain other luxuries like expensive vacations on top of bigger homes and expensive new cars. Isn't there a history of such trends? People flocked to the movie theaters during the Great Depression. And even the last big bump we had several years ago did not drive people away from the theaters and HT, but might've actually helped.
I think part of the reason for the phenomenon is that HT is actually a good value proposition for many folks, including myself. In down times, people still need something to enjoy and find cheer from afterall. And HT (and the movie theaters back before HT) can represent a good value compared to spending $$$ in most other luxury items. Yeah, people will cut back some as they find need, but if there's any discretionary $$$ to spend at all, it could very easily be in HT though it's hard to know whether they would actually jump into BD or simply buy/rent more DVDs and go to the theaters more...
_Man_