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How do I know if I am getting high quality cables aside from those fancy stickers and labels on the packaging?
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Well all that tells you is that you've got fancy stickers and labels. Packaging and presentation are wonderful ways to create or further the impression of quality and allow a vendor the ability to charge more. Simply taking the same video cable, changing its color and using a different looking RCA connector, and now calling it a digital cable allows for a signficant markup.
To get a quality cable depends on many factors. I'll just choose two: Define your requirements and construction.
One needs to define where the cable will be used and this will define the specifications or what to look for. In your case, it seems you're looking for component video cables. So naturally, you want a cable that will pass signals from your DVD player over to your TV or receiver with neglible signal loss. That in turn is related to the length needed and whether you're outputting regular DVD or 480 or 1080. For most of us, we've got a run of maybe 1-4 meters and we can easily get by with a 75 ohm video cable that's got a center conductor that is 25 gauge or so. While a larger center conductor (RG59 which is about 20 gauge or RG6 which is about 18 gauge) is technically better it will not necessarily result in a better picture.
The method of construction, which I take to be the way the plug is attached to the cable varies depending upon whether you're buying custom made or mass produced. In the former case, the connections are usually made by hand and are often crimped but sometimes you'll also see compression fittings or soldering. In the latter case assembly is done by machine which may involve crimping with ultrasonic welding. Places like Radio Shack, Monster, and I'd imagine most other machine made cables that have a logo attached to them (RCA, Magnavox, Phillips, etc.) perform quality control tests at the factory such as pull tests where a certain weight is repeatedly placed on the cable to determine the strength of the connection. This simulates a consumer yanking on a cable instead of gripping the RCA connector and twisting it off. I seriously doubt such tests are performed by custom places but its my guess that the ones who have been in business for some time such as the forum sponsors or say Markeertek or AVCable make competent connections.
A large part of buying cables is quite frankly snob appeal or technical oneupmanship. Many feel that it's just tacky to have a Radio Shack cable or something you bought from Walmart or Target. They can point to their solid silver conductors with foamed Teflon dielectrics and their Rhodium plated connectors as some sort of mark of class of distinction. The mark of the audiophile if you will. Others will do that one better and say yes, but my cables have arrows that indicate which way the wire was drawn. Damn, Audiophile group #1 got beat. Then someone says, well that's fine, but mine were cryogenically treated. Damn Audiphile group #2 got beat. Then someone says well I've got all that but mine have micro welded RCA's. Oops, Audiophile group #3 is now out of the running. Then someone says, well mine are just made by RCA but Pam Anderson came by to install them, she wasn't wearing any underwear and she did to me what she did to Tommy Lee in that video. Sounds good to me.
Look, define what you need. After that it really becomes a matter of personal preference and then spend what you need to in order to meet those wants.