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Call directv directly and order through them. They can usually do better than any stores on equipment prices. You can also try weaknees.com. The price for the hd receiver is about $200. You should be able to get 3-6 mos. of hd service thrown in. You will need an antenna to pick up the hd locals until the mpeg 4 conversion is complete. Directv was offering the hd dvr to existing customers for $199 after $100 MIR, but that ship seems to have sailed. $349-399 after $100 MIR is more common now.
As for equipment upgrades, I don't think they will update SD boxes to HD for free, especially since the SD boxes I think will be unaffected by the MPEG 4 conversion. It isn't set in stone, but there is some indication that the existing mpeg 2 HD boxes will be upgraded for free or a nominal charge, but nobody knows when. Many expect there to be a fairly long overlap when Directv is broadcasting both the mpeg 2 and 4 signals.
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