05-06-2008, 11:05 AM
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#33 of 43 
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Joe E
Join Date: Mar 2008
Local Time: 05:35 AM
Local Date: 07-24-2008
Posts: 33
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Re: Blu-ray player sales
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Originally Posted by TravisR
I still think that most people are missing that the figures that they are comparing are from January and February. The format war ended in January and so the clear winner boosted Blu Ray player sales for that month. After that bump in sales, they went back to normal. The article just twists the figures to say that the sales dropped.
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Sales have dropped and as well they should. Most hi-end CE enthusiasts would have to be an idiot to BUY at this stage of the game. Recent history has shown how badly you can get "burned" by paying close to retail prices for hardware/software items when all you need to do is exercise a little self control and wait for holiday sales which are sure to come.
The formula for mass acceptance for Blu-ray may be easily achieved by simply duplicating the economic strategies standard DVD used a decade ago: cheap players, a lot of titles (PQ/AQ is irrelevant at this point) and lots of sales on software. No big deal!
Now whether the average CE customer is willing to replace their current collections with Blu-ray is the question that has yet to be answered.
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