Here is an article with JJ Abrahm on his talk about the film.
`Star Wars' kid Abrams aims to reinvent `Trek' world - Yahoo! News
..."It was an opportunity to take what I think has been a maligned world — to sound crass, a franchise — and treat it in a way that made it something that I wanted to see. To take the characters, the thoughtfulness, the personalities, the sense of adventure, the idea of humanity working together, the sense of social commentary and innovation, all that stuff. To take it and apply it in a way that felt genuinely thrilling."...
Not a huge ST fan, but Abram's commitment is encouraging enough to make me look forward to this next summer.