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Originally Posted by MarcoBiscotti
Now THIS is what an "Ultimate Collector's Edition" should look like!
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Just a comment on the extras pictured above.
The "Exhibitors Campaign Book" in the lower left corner, was for the 35mm general release. This is a pressbook that the theatre owner could use to order posters, movie program books, lobby cards, etc.
The movie program in the bottom center was a hard cover and sold at Cinerama theatres. A smaller black and white program was handed out at the performance.
The poster in the bottom right corner was also for the 35mm general release.