Originally Posted by Patrick Sun

So it looks like CC decides to milk their HD DVD for a little more by locking in the 50%discounted prices off the current stickered price, and not discount from price-matching their own website where the prices are predominantly cheaper, like most $24.99 titles are $19.99 online.

I had about 10 HD DVDs in my hands, waiting in line, and watched the person in front of me get shot down for an online price-match, so I returned to the movies area and put back my stack of titles. At this point in the game, I think I have a psychological aversion to spending more than $10 per HD DVD title.