Originally Posted by Mark Talmadge

Yeah, but a majority of DVD consumers buy their purchases at a local Best Buy, Target, Circuit City, Borders or Barnes and Noble. Amazon has the habit of offering huge discounts because of the kind of volume they do and while they have overhead, it's not by much. Most consumers like the thrill of engaging in the so-called "scavenger hunt' for DVD sets ... loking for the best price and don't trust mail order.

For me, the only time I resort to mail order is if a local retailer cannot order or stock a certain title.