Interesting observation about tech support but one bit of short-sightedness IMO
Quote:
Call Apple, and you're routed through to someone who can help you better than 95% of the time. When they can't, they find someone who can.
So what is Apple doing that others can't quite seem to figure out?
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Uhm, building tech support into the product price, whether you need it or not. There's a reason an entry level Mac costs 3x as much as an entry level PC and a nicer one costs 5x as much as a mid-level PC. Its one of the reasons I don't buy Macs. I don't want to subsidize someone else's PC illiteracy.
But generally, the problem is that the American consumer wants everything dirt cheap. We buy at WalMart, shop on the internet, and drive out local businesses that would have supported you at a PHYSICAL location (even better than a phone call to Virginia). Manufacturers have almost no margin left. They can't AFFORD to offer good customer service, that costs money. Why can Apple? Again, they build it into the cost.