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Originally Posted by Michael_K_Sr
I was at the keynote last year and it wasn't used. Two guys next to me were pissing their pants with excitement waiting for the slide to show up and it never did. They felt it was a total letdown. I just laughed at them on the way out.
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You could argue that last year's keynote was was all about "one more thing", a product introduction that doesn't come along very often, the iPhone.
However, they use the "One more thing..." moniker regularly, last I know of at WWDC '07, as can be seen here:
http://www.nerdlogger.com/2007/06/one-more-thing.html. And I wouldn't be surprised to see it tomorrow again.
-Christian