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Re: News from the Global HD War
<b>More Consumers Turn to PCs for Entertainment: The Younger the Demo, the Bigger the Numbers By Mike Vorhaus </b>
Published: August 13, 2007 in Advertising Age Digital.
In case there was any question, the computer has become a major entertainment device. The time spent using the PC for such purposes has exploded in the past year.
The average 12- to 64-year-old internet user reports using a PC for entertainment almost 14 hours a week. And that number becomes bigger when looking at a younger demo: The average for all 18- to 24-year-olds is more than 16 hours a week.
What's leading to such large increases in entertainment derived on the PC? The plethora of activities -- from games and video to social networking and chatting.
Almost all internet consumers indicate that in the past year they have either maintained or increased the amount of time they use the computer for entertainment -- 42% say their time has increased, and 42% say it has stayed the same. Only 11% of consumers say they are using the PC less for entertainment.
Looking forward to next year, 56% of consumers expect to spend the same amount of time using their PCs for entertainment. But among the 18- to 24-year-olds, 23% expect to use their PCs more for entertainment.
Mike Vorhaus is senior VP-managing director of new media and strategy for Frank N. Magid Associates.
<b>The hard drive and software manufacturers know that this is not just a global HD war but a generational war, as well. Not only will younger consumers watch HD content on their PCs & laptops in either format but with HDMI outputs they can use their drives on large screen HD TVs, too. Which of the manufacturers has the deep pockets and stamina to sustain and to prevail to the end?</b>
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