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Hasn't Best Buy, and some other retailers, always maintained that their physical stores and their web store are separate businesses with separate pricing structures, and that the physical stores don't have to honor the web prices?
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I encoutered this issue a couple of years ago. I was attempting to buy the Frankenstein collection from Universal, and had received two shipments from Amazon with floater discs, so had to return each. I had a Best Buy gift certificate, so I decided to go to the store, where I could shake the packages to listen for floater discs.
I checked the price online -- it was $20. I printed a copy to take with me. When I got to the store, the price was $25. I asked for a price match with their own website, and was refused, first by the girl at the checkout, and then by the store manager, who was quite rude about it. Using logic with him did no good -- if I had ordered online for "in store pickup", I would probably be holding the exact same package in my hand and getting it at the lesser price. And actually, I would have done that, but for some reason the website was not taking my Best Buy gift card code (although it did work in the store).
Basically, Best Buy lost a customer for life over a refusal to match a $5 price difference with their own website.