Quote:
|
Originally Posted by Chris
http://biz.yahoo.com/prnews/070102/nytu107.html?.v=82
This is a BIG boon for SIRIUS. They had downgraded from their original expectation in late November, which caused some skepticism, but they ended up topping 6M anyway; falling short of their prediction by 70,000, but still topping 6M, and having the largest quarter in SIRIUS history.
SIRIUS added a stunning 900k+ subscribers in Q4, it's largest single quarter since inception.
SIRIUS also entered into uncharted territory for Satellite Radio, reporting that Q4 was Cash Flow Positive (meaning more revenues brought in then cash out). This is due to a combination of subscriptions, advertiser revenue, etc.
XM has not yet reported Q4.
|
So much for "The Stern Effect" lasting one year.
Plus, NASCAR must have helped the numbers enormously. I myself have 2 friends who waited until this holiday season to get Sirius for Stern. Being self-described "I'm not going to pay for radio" types, their disgust at the lack of good morning radio for the last year has led them back to Stern.