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I imagine it's a consequence of vehicle turnover. In much of the rest of the world cars are regarded as expensive long-term ownership items. The average lifespan of a car in Asia, Europe or the Middle East may be well over a decade because that's how often people are willing to buy them. Most of my American friends, on the other hand, buy a new car every 1-3 years and regard cars as disposable commodities. There's no real incentive for the manufacturers to build cars that will last for 10 or more years for these buyers.
Adam
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