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todd s · 05-03-2005, 10:34 AM

I have a question for anyone that works in the tv commercial industry. Why does it seem like commercials seem to find 3 or 4 actors/actresses and have them in a buttload of commercials. For example that goofy guy from the "619" lending tree commercial. I think I have seen him in at least a dozen different commercials. Then their is this girl who was in a commerical for moviefone where she talks about a chocolate bar with moviefone built in. I have seen her in a bunch of commercials.
Do ad people use the same people just to build familiarity?

Thanks!

05-03-2005, 10:34 AM	#1 of 4
todd s Member Join Date: Jul 1999 Local Time: 09:22 PM Local Date: 12-04-2008 Posts: 7,251	Question about tv commercial actors?... I have a question for anyone that works in the tv commercial industry. Why does it seem like commercials seem to find 3 or 4 actors/actresses and have them in a buttload of commercials. For example that goofy guy from the "619" lending tree commercial. I think I have seen him in at least a dozen different commercials. Then their is this girl who was in a commerical for moviefone where she talks about a chocolate bar with moviefone built in. I have seen her in a bunch of commercials. Do ad people use the same people just to build familiarity? Thanks! Bring back John Doe! Or at least resolve the cliff-hanger with a 2hr movie or as an extra on a dvd release.