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Is there an Apple store in Dallas? If so I may have to go check it out!
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http://www.apple.com/retail
I don't know anyone that walks into an Apple Store and expects to get hardware or software on sale, especially something on day of launch with lots of media coverage and great word-of-mouth. I've never seen anything on sale at an Apple Store except discontinued items or floor items. I can almost always buy things cheaper online (software, DVD's, computers, televisions, etc) but there are times I want the instant gratification that walking into a store on launch date provides. Today was one of those days.