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It seems to me that they wanted to kick-start the Drew/Kelly having a baby story so skipped to the middle of the season so that we would get hooked.
Sadly it looks like only 3 or 4 million people a week have been watching it.
I thought that with the consistent Wednesday @ 9:00 schedule (unlike last summer) an audience might build, but I guess I was wrong.
I have heard that some people were turned off by the 'recap' during the season premiere that made it look like they'd missed a whole lot of episodes and therefore people didn't want to jump in in the middle of a season so just didn't watch.
Possibly a miscalculation on ABC's part, but they certainly gave it a chance with the old Wednesday 9:00 slot and zero pre-emptions.
Now maybe with a little more advertising...
"You try and hurt Mozart? You're gonna get a bullet in your head courtesy of Butch Cassidy." Dwight Schrute (200510.03)
"Never go with a hippie to a second location." Jack Donaghy (200710.25)
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