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...because they weren't stocking it.
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Quite the opposite, at least locally for me. 100% of the stores I shop at carried it (except for Costco). Every one of them had sold out of their stock by the following Tuesday.
Columbia keeps sales information very secret, so other than whatever the "top 10" charts may reveal (which I don't follow, so I'll let others post that info), there's no great way of knowing how well it sold overall. Anecdotal evidence is pretty much all you've got to go on.