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A videogame "rag" as you put it, certainly does qualify as "elite media" in the context of my statement.
What I meant by "elite media" are those organizations that are in control of a significant portion of information dispersal channels that reach the general public. CNN would be an example as it relates to general news. EGM, IGN, Gamespot, etc. are example media outlets that influence the buying behaviors of the market (i.e. gamers).
Not to relate EGM to Spiderman, but with such power, comes great responsibility. And so, yes, I believe that such magazines have an ethical obligation to their readership. How they meet that obligation is a matter of philosophical opinion. One might say simply that a good-faith effort to be truthful is adequate.
This however is not adequate in my opinion. A journalist should take extra effort to consider the influence they have when writing and editing a story. Then they should consider if their piece is as fair as it could be.
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