|
The article pointed to lack of success with many retailers and it is little wonder with sometimes 3 different size cases for the discs. Generally, retailers have shelf space configured for CDs or DVD-Vs. If they expect more retailer support, they need to come up with a standard size case for all DVD-As and it probably would not be a bad idea at this point for them to give retailers displays (other than kiosks). They have come up with a format that is different from the 20 year history of CDs in the manner in which the discs are intended to be viewed vs. just put in and played. They are going against the tide of an established norm that makes up around 94% of the music sales in this country today, where retailers and consumers have their storage configured differently and except for Warner, which has done an excellent job lowering the price to basically CD levels, other major commercial labels have not followed suit. The depressed music industry does not need a more expensive (for consumers) format that is a problem putting on the shelves of retailers or consumers. Warner needs to see what BMG or EMI (and even Universal) is going to sell their DVD-As for. If they are going to continue a trend of $25 list DVD-As, it is not going to cut it with the mass market and Warner may as well make the switch and the most money they can from their vast pool of musical content and talent.
|