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Altering older movie posters to capitalize on a new movie...

#1
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10/8/09 at 6:33am
  • Joined: July 1999
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I was over at the Digital Bits and they had the dvd cover for the upcoming blu-ray release of After Dark.  And this was the cover.




Now this looks remarkably like the Twilight cover....



I have seen re-issues where a star in an older movie got popular and they put them front and center on a dvd cover, even if they weren't a big star in the movie.  Anyone else have any instances of this?

Bring back John Doe! Or at least resolve the cliff-hanger with a 2hr movie or as an extra on a dvd release.

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#2
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10/12/09 at 8:14am
  • Joined: October 2008
  • Location: Brooklyn, New York
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Its a Lionsgate thing. They recently re-issued the 1987 kiddie horror flick The Gate and came up with cover art that looks like Haley Joel Osment in a Lord of the Rings-type setting; its hilarious. When The Wrestler came out in theaters and was well received, they re-issued the forgotten 1988 crime  drama Johnny Handsome with Kill Bill-type artwork just to capitalize on the current movie. (It was the same old fullscreen Artisan transfer). Who's running the marketing departments at these joints?

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#3
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10/12/09 at 1:12pm
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That Near Dark cover is the worst.

First off fans of Near Dark probably don't like a film like Twilight and vice versa. That was the most shalemess try to get more money rip off I ever have seen. (case being updated to con people into a Twilight type film.)

I think Near Dark could sell on its own merits it has a cult status. Twilight would only hurt Near Dark.
JackDVD78@aol.com
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#4
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10/12/09 at 3:35pm
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Quote:
Originally Posted by Powell&Pressburger View Post

First off fans of Near Dark probably don't like a film like Twilight and vice versa. That was the most shalemess try to get more money rip off I ever have seen. (case being updated to con people into a Twilight type film.)
 


It may be mean but I think it's kinda funny if a Twilight fan goes and buys Near Dark expecting the same type of movie.
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#5
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10/14/09 at 12:13pm
  • Joined: May 2008
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Would someone really think 'Gee, that looks the same like a Twilight cover, it might be something for me?' I think that's odder than altering the cover to lift off a hype.

Never go out with anyone who thinks Fellini is a type of cheese

My Blu-Ray/DVD Collection

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