Michael, all I was saying is that Redbox is clearly in the wrong and it will be proven in court that Redbox has no basis for the lawsuit. The only remaining argument they are allowed to present is the antitrust argument and even that argument is flawed.
Redbox, simply put, isn't being denied access to DVD's. If Universal or any other studio doesn't want it's distributors selling their DVD's to Redbox, then they are completely within that right. Redbox is simply refusing to play ball with these studios and refusing to sign agreements with these studios to share a percentage of their profits from these DVD rentals. It's no different than the agreement with many DVD rental stores like Blockbuster and Family Video.
The studios expressed the fact that they wanted Redbox to agree to a revenue sharing agreement and that they would allow their distributors to sell their DVD's to Redbox. Redbox refused to deal with the studios and this is going to have a backlash against Redbox.
If Redbox wins, these studios could just end up changing the way they distribute their DVD's by having each retailer or vendor order directly from Universal, which would give Universal the ability to refuse to do business at all with Redbox.
What I'll also say is that these studios aren't violating antitrust laws. They are simply trying to get fair compensation for the product that they create and sell. Redbox just doesn't want to fairly compensate these studios for the rental of these DVD's. To make matters worse, these studios have a right to file a lawsuit against Redbox itself since they are also in violation of said laws for attempting to drive down the prices of retail DVD's and rental DVD's by undercutting prices.
Redbox, simply put, isn't being denied access to DVD's. If Universal or any other studio doesn't want it's distributors selling their DVD's to Redbox, then they are completely within that right. Redbox is simply refusing to play ball with these studios and refusing to sign agreements with these studios to share a percentage of their profits from these DVD rentals. It's no different than the agreement with many DVD rental stores like Blockbuster and Family Video.
The studios expressed the fact that they wanted Redbox to agree to a revenue sharing agreement and that they would allow their distributors to sell their DVD's to Redbox. Redbox refused to deal with the studios and this is going to have a backlash against Redbox.
If Redbox wins, these studios could just end up changing the way they distribute their DVD's by having each retailer or vendor order directly from Universal, which would give Universal the ability to refuse to do business at all with Redbox.
What I'll also say is that these studios aren't violating antitrust laws. They are simply trying to get fair compensation for the product that they create and sell. Redbox just doesn't want to fairly compensate these studios for the rental of these DVD's. To make matters worse, these studios have a right to file a lawsuit against Redbox itself since they are also in violation of said laws for attempting to drive down the prices of retail DVD's and rental DVD's by undercutting prices.
