Re: WHV Press Release: The Wizard of Oz 70th Anniversary UCE (DVD/Blu-ray)
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Originally Posted by TravisR
Sure and at 3 or 4 times the cost of the regular release, they can sell alot less copies and still have a profitable release. However, it stands to reason that if they released a regular and box set that they'd be able to make more money because they'd sell to both the hardcore and casual fans.
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That depends.
Lets say that out of 100 people
who would be inclined to purchase this title on this format (as opposed to the people who have no interest in the title whatsoever), there are XX people who will buy it no matter what the cost, XX people who will buy it ONLY if they can get it cheap enough, and XX people who may possibly be swayed into purchasing a more expensive edition- if that is all that is available in a certain season.
I think for an 'evergreen' title like this (and GWTW, etc) that the last category is the largest and, in a holiday season especially, you can sway a good % of that subset into purchasing a bloated, Box O' Junk edition-
If that is the only choice they have. If they did release a concurrent low price bare bones edition, it would absolutely cannibalize sales of the higher priced edition. They would have to sell 3 (maybe 3.5) 'basic' releases to equal the same revenue return on every 1 of the Box O' Junk sets.
Given how small the pool of catalog buyers on Blu-ray is, it wouldn't take many sales to exhaust the whole audience for this release.
Even though I acknowledge this is probably the rationale for these Box O' Junk releases, I think Warner has other options to mitigate the central problem (not a large enough base to adequetely support these releases).
How about instead of an $80 Box O' Junk Version vs a $30 'basic' release, they make a truly limited number of the $80 versions...making them honestly collectable, and then have a $50 version (that could hit a $30 price point with typical street discounts) that fits the needs of most collectors better- i.e. better shelf/form factor, no trinkets just a classy, compact case design.
After three years I still think the best HD release so far in terms of balancing a higher cost with a feeling of semi-luxuriousness in packaging is Sonys Close Encounters set. I hold this thing in my hands and it
feels substantial, it looks classy, and just as important- it doesn't hog space on the shelf or require it's own special storage solution.
Blade Runner is easily a better value release while it matches for excellence of presentation of content- but I think Warner got burned on how they priced this for what they offered (especially in the basic edition) and that is another reason we aren't seeing a dual release for WoO.
I sympathize with the situation Warner (and other studios) may be in with this format...but I just think there are more reasonable options available than what they seem to be limiting themselves, and us, to.