From your lips, Terry.
It makes sense considering Wal-Mart's customer base. The people that wait for those "falling prices" don't want to buy really expensive sets to own a favorite movie.
I mean, W-M's the home of the $5 DVD bin!


) Thanks in advance.

) Thanks in advance.
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"A recently discovered nitrate print manufactured by Technicolor in 1939 also gave them a better insight into the way the film should look. "We had reference Technicolor prints in the past but we weren't sure of their pedigree," Price said.
This print showed that "there was more grey curve in the film, meaning that the mid-range was more open," he explained. "It wasn't so contrasty in places and the colors were more muted. The early Technicolor films were not so much about primary colors. They had more earthy tones, which is not to say that they weren't vivid. It's just that the colors were more complex than previously seen in photo chemical printing. So we went and made the picture less contrast-y and toned down the color palate."
"Toned down the color palate" ... from that and from some of the screenshots that have surfaced, we're getting color changes from the last botched release. That must thrill those that fell on their swords defending the last release. ;)


4k projectors are VERY expensive. In addition, most 35mm theatrical release prints are at least 4 to 5 generations away from the original camera negative. Add gate weave to that and your average 35mm print seen at the multi-plex, is probably not much more than 2k resolution.
So 2K digital projection is probably pretty close to what most people are used to seeing in theaters with regard to resolution.
In addition to that, 2k "digital cinema" has a much wider color space than blu-ray is capable of, giving it the ability to display a far greater pallet of colors.