Re: Shout Announces: Complete Series Sets for G.I. Joe, Transformers
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Originally Posted by Mark Talmadge
Wrong, David. Most consumers are on a budget and I suspect that the two sets will retail for $100 or more.
Most will probably be satisfied with buying them separately. Just look at Get Smart. Obviously, it's been proven that whole sets don't hurt the sales of separate sets.
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Wrong, Mark. Most consumers for THIS GENRE will spend the money for the complete sets - especially if they have exclusive content, and they can get all of it NOW. These are people that will spend 250.00 on limited edition statues, 100.00 on high end toys and 3.99 each for 22 page comic books multiple times a month.
I've probably worked on more 80s cartoon DVDs than just about anyone and I know the consumer well. And Transformers and GI Joe are the absolute kings of the genre.
You can't equate these properties with other types of nostalgia or classic shows. They've had a huge subculture and constant media attention - new cartoons, movies, toys and peripherals from the day they first aired through today.
And yes, the Complete Get Smart hurt sales of the individual sets. Don't you think they'd have sold many more of the individual sets, if a huge part of the fanbase didn't already own the entire series - and in a better form? I'm not saying that the individual sets will tank or even lose money. Just that they'll be hurt because a huge percent of the diehards will opt for the complete set.