Re: "TERMINATOR: The Sarah Connor Chronicles" Season 2 Thread
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Originally Posted by Mikah Cerucco
It's more complex than that (we have to include the cost of the show into the equation) but I essentially buy what you're saying. The thing is... I have to be at least somewhat accepting of the current model because I haven't really seen a better one presented.
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Oh I know, I work in television, it's plenty complicated, but I'm glad we more or less see eye to eye on that. I'm honestly not sure what the solution is, but I have a feeling what I personally would enjoy would probably upset quite a few network execs.
I think the main issue is that as a culture, we've changed the way we receive information -- it used to be provider based, in that a television station or movie studio would put out a show or a film, and you'd have to go see it right when they did it, or that would be it. Maybe you could catch a rerun later on, or they might re-release the film if it was a success, but you had no expectation of being able to see it on your own terms. Watching television or going to see a film was more akin to attending a live performance in that the date and time is set in stone, and you either watch it, or you don't.
VCRs introduced time shifting which certainly changed things, but in a more limited way -- you could hold onto a program, tape it to watch it later, but twenty years after the introduction of the VCR, some people still had problems setting the darn thing to record on a timer. And the show still would air once, and if you missed it and didn't tape it, that was that. Some shows were released on VHS, but not to the point where anyone would say, "I'll just wait for the video."
Meanwhile, as all of this is happening, the running time of an hour-long drama slowly creeped from 51 minutes (60s and 70s) to 48 mins (80s), then to 45 minutes (90s), down to the pathetically low 41 minutes of most shows today. It's a double-edged sword because not only are you losing time in which to tell a story (which could be a benefit or a negative depending on the series), but there are suddenly a lot more commercial interruptions, both in terms of length and frequency.
DVDs came out and the concept of the affordable, complete season set was introduced and was very successful. People started saying, hey, if it's coming out on DVD anyway, I might as well wait and watch it all at once without commercials. And before and after this time, pay channels like HBO started producing first-rate programming, which demonstrated that customers would pay a premium to watch a show they enjoyed without interruptions.
DVR boxes, as we all know, are kinda like VCRs on crack... in a good way! It's so easy to record things, and whereas in the past it might not be worth the effort to time-shift something to skip commercials, on the DVR it's easy, and you don't even need to wait for the program to finish recording to be able to watch it. That the cable companies sell you on the idea of DVR by telling you to say goodbye to commercials really says all you need to know about how viewers feel about them.
A necessary evil that increasingly has become unnecessary to endure given the advances in distribution channels and technology.
Now, the day after almost any show airs, I have so many different options for watching it. If I've DVR'd it, I can watch it that way. A lot of shows are offered "ON Demand", usually commercial free or with far more limited interruptions than the original broadcast. I can wait for the DVD. I can purchase it for download from iTunes or Amazon.com or any number of other services. I can stream it for free from the network's home page, again without commercials or with very few. Or (in theory) I could illegally download it off the internet, which right or wrong is widespread and gets easier all the time.
The point I'm trying to make here is, the viewer has an unprecedented number of choices for how to view a show that interests them, almost all of them as convenient or more than simply watching the original broadcast live without any kind of time-shifting. But the entire model for whether a show will live or die is based on how many people watch it when it first airs, and what the past few years have shown us is that people are becoming less and less interested in watching television on a network's terms. People don't have the kind of loyalty to a network or movie studio that they might once have; with content coming at you from all angles, you care about watching something you enjoy, and what channel it happens to be on really doesn't count for anything. (I watched "Terminator" because it was interesting to me, that it was on Fox had nothing to do with my decision to watch it.)
This is just the beginning. Look how quickly DVR boxes took off once cable companies began offering them, rather than being some sort of TIVO thing you had to buy separately and at great personal cost. I think it's fair to say that no one really knows what's going to happen a few years down the road, the technology changes too fast for me to feel comfortable making any kind of guess. But I think as technology continues to evolve, making it easier than ever for viewers to watch the shows they want on their schedule and not the networks, the more trouble the networks are going to be in -- particularly if they make no effort to evolve with the times. People in general are moving away from the "appointment television" way of watching TV and are transitioning to watching programs on their terms, on their time. This can be good for television in so many ways -- people who seek out shows on their own time will probably pay closer attention and be more dedicated followers, and people will continue to sample things that they might have missed completely before because, say, the timeslot was inconvenient. But the time of the network, not you, deciding when you would watch something is coming to an end... and it simply makes no sense for a program's success or failure to be determined by a system that still acts as if the VCR, the DVR and the internet haven't been invented.
Sorry for the long rant... this would make for an interesting topic in its own right, I think.